Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Treadmill Deck Info: Treadmill Decks Materials and Warranty

Treadmill deck is the material that forms the hard surface on which you run. In other words it's the supportive surface. This article identifies the decking from the tread belt which is the belt that moves across the decking.

Important

Treadmill manufacturers do not provide a great deal of information about the actual construction materials of their decks. These days most treadmills, especially if priced above $ 1,000 are constructed with decently strong tread decks (usually medium density fibreboard with a duo phenolic coating – all discussed in detail below).

However, strength is not the be all and end all. If strength were most important, more treadmill manufacturers would use metal. Metal is used, but not extensively.

What are decking construction objectives?

Like I said above, if strength was the only objective, metal or steel decks would rule the day. But strength is not the only objective. Quality decking should:

  • Be strong
  • Be durable
  • Have some elasticity (ie slightly flexible, but not bouncy)
  • Minimize noise (ie muffle noise if possible)
  • Have a smooth surface to minimizeize tread belt friction

What materials are used?

Often you'll see reference to solid wood, medium density fibreboard (MDF), and metal as materials used for treadmill decks. For coating you'll usually read about phenolic coating. The article explains these different materials.

Materials

1. Medium density fibreboard (MDF)

MDF is created by breaking down wood into fibers (sawdust) and then forming the fibers into a solid treadmill deck with wax and resin. The usual thickness is 3/4 "to 1". You can read more about MDF here.

MDF is the predominant material used for treadmill decks.

2. Solid wood

The deck is made out of 3/4 "to 1" solid wood. The trouble with solid wood is it's hard to find a piece of wood that is perfect. MDF, although not perfect either, ensures a consistency that's hard to find with solid wood.

Particle board: Particle board is no the same as MDF. Particle board is not fiber-based. It's a solid wood composite product. The result is that particle board is much weaker than MDF. MDF is denser and stronger.

Avoid treadmills with decks using particle board. You'll be lucky to get a year out of it.

3. Metal

Metal decks are not nearly as durable as solid wood or MDF decks. It's heavier and does not create as "soft" of a surface as wood or MDF. Running on metal or steel simply is not as enjoyable as on solid wood or MDF.

What material do I recommend?

MDF deck that is duo or triple coated with phenolic resin coating.

The coating

Some treadmills are covered on both sides (duo-coating, sometimes also referred to as triple-coating), while lower-quality treadmills coat only 1 side of a treadmill deck. The better deck is coated on both sides which helps reduce warping. It's also better for reducing friction with the tread deck along the entire surface area on which the tread belt moves.

Best material used for coating:

Phenolic: This is the best coating material. You'll pay more for phenolic coating, but it's worth it.

What is phenolic resin coating?

Phenolic resin coating is a plastic resin. When a treadmill deck is covered with phenolic resin, wax the wood deck is unnecessary.

Can you build your own if your original deck breaks?

Yes, but it's not advisable unless you really know what you're doing. Simply slamming in a sheet of plywood or MDF is not going to do it. There's properly coating the deck and ensuring it securely attaches to the treadmill.

The last thing you want is your deck to break apart when running or walking.

This is why having a lifetime warranty on your treadmill deck is important. Decks often break or crack (especially with lower-priced treadmills).

Decking Considerations

Replacement frequency

The range in the number of hours of use treadmill decks are good for is astounding. Some lower-end treadmill decks are designed for 500 hours, while other warranty their decks for life. Naturally the intensity of use and weight of users will impact the duration of a treadmill deck.

Is it reversible?

Some treadmill manufacturers make reversible tread decks so that you can get more mileage out of them.

Is reversible good?

It depends. Some manufacturers make treadmill decks that are warrantied for a lifetime without having to reverse them. Others do not come with a lifetime warranty and can not be reversed. These may have the shortest lifespan. Then there are treadmills with reversible decks which in theory doubles the lifespan of the treadmill deck.

The warranty

Ideally, the treadmill you buy will have a lifetime warranty on the deck. This is indicative the manufacturer stands behind the deck and in the event the deck fails, you get a replacement.

Cushioning technology

Cushioning technology is pretty cool these days. Treadmill cushioning technology includes the amount of, type of, and quality of the treadmill cushioning.

A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.

Pros And Cons Of Being A Tattoo Designer

Tattoo designers are one of the most well paid jobs in the industry. However, it is not that easy to a successful tattoo designer. Unless you really have the passion for the art, you can’t be very successful. Here are a few pros and cons of being a tattoo artist.

Pros

Being a tattoo designer has its pros, especially if you love your profession. It is satisfying to see your creativity getting inked on someone else’s body. It is interesting to note how people trust you completely as far as their safety and looks are concerned. If you take your jobs seriously, you will have a large number of clients following you. Even though there will be competition, you will be able to set your own mark in this niche.

Moneywise, like any other business, tattoo artists have highs as well as lows. When you have those ‘high’ times, money flow is fantastic. And it will be your good money managing skills that will help you in the end.

Before you become a full-fledged tattoo designer, you need to be an apprentice of an established tattoo designer. Most of the established tattoo designers love to help the youngsters. You will spend time cleaning and sterilizing their equipment or simply helping them to modify the designs. In the beginning you will be required to create designs on leather. Later you will be asked to work on human skin. This entire process will make you come close to the world of tattooing.

This is a life-long career, which will bring satisfaction to you. Your self-expression is at its best, and if you are giving quality work, your clients will be impressed and come back to you.

You get to meet like-minded people, people who are amazingly artistic and creative, who will have their opinions but would appreciate that you have the right to be in this industry.

Cons

Being a tattoo designer has its share of cons. Establishing yourself in the industry as a recognized artist can be a cumbersome uphill journey. Competition is very high. There are so many aspiring tattoo designers that you will be surprised to know, and creating your mark amongst them would not be an easy task.

Besides that there are so many expenses to take care of. For example you need to maintain sterilized equipment, you have to source and maintain equipment, you have to source all your drawing and art material. If you want to be a custom tattoo artist, then you have to always keep looking for great designs and either modify them or just practice your own skills by drawing, drawing and more drawing!

While money flow may be really good when the business is in boom, it may dwindle during holiday seasons when people go out of the town. It is at this time you have to manage your money in a way that you sustain your business as well as yourself. At those times you would love to ink any person who comes to you, as business is slow.

Overall, if you want to be a tattoo designer, patience is key to it.